Aree tematiche Internet-Advertising

 

aree_tematiche

Per una presenza pubblicitaria su Internet è fondamentale selezionare accuratamente l’area tematica dei siti verso cui presentare il proprio messaggio. Questa deve essere il più possibile attinente la propria offerta.

Dettagli


 

Nel caso dell’utilizzo delle piattaforme pay-per-click (ad es. Google o Yandex) in genere l’area tematica dei siti su cui comparire  è scelta in modo automatico in base alle keyword scelte ed in base al contenuto del proprio sito. Il vantaggio è che la piattaforma fa tutto da sola, lo svantaggio è che non abbiamo molto controllo sui siti ove compare il nostro messaggio, a volte di non elevata reputazione.
Nel caso invece di presenza su un determinato portale o area tematica siamo certi di un posizionamento su siti da noi selezionati, ad elevata reputazione, in linea con la nostra offerta.

Le AREE TEMATICHE su cui possiamo presentare banners ed altri tipi di advertising (video, animazioni flash, full-page, intro,sfondi etc.) possono essere riassunte in questo elenco :

  • Life-Style.
  • Auto e motori.
  • Economia e Finanza.
  • Social Network.
  • Video channels.
  • Portali generalisti.
  • Tematiche di nicchia (moda, sport, bimbi,casa, salute etc)

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